Small Data | Big Idea

Hi! It's so nice to meet you. 

I've spent the past decade helping nonprofits make the most of their digital presences through social media, content, email, website, and more. I've tested hundreds of tactics, strategies, and creative approaches, and have a keen eye for what works - and what doesn't. More than that though, I rely on data to influence decision-making. 

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I'm not a data scientist. I'm not a statistics expert. I'm a marketer who learned how to use data to make marketing better, and I share my insights so you can spend less time wondering and more time knowing.